Online Degrees at Breyer State University
 

Mass Communications   

Bachelor degree in Broadcasting and Mass Communications.

BMC 170

Breyer State University
Instructor: Robert J. Kelber MACTM, BA.

SYLLABUS

COURSE OVERVIEW: Welcome to Mass Communication, a Bachelor Level course in the curriculum for the Degree, Bachelor of Broadcasting and Mass Communications. I am pleased to instruct you in this course.

This course explores the true nature of Mass Communication and its effects on the individual, society, and the global economy.

TIME FRAME: This is an eight-semester hour course. This course is allotted 10 weeks of time. You must complete all of the requirements for the course successfully by the end of the 10-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbooks have arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successful completion of this course, you will be awarded eight semester hours of credit.

TEXTBOOK: There is one required textbook for this course.

Book 1: Introduction to Mass Communication: Media Literacy and Culture.  By Stanley Baran.  5th edition, copyright 2008.  McGraw-Hill ISBN: 13-978-0-07-351191-7

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EXAMINATIONS: There are two examinations for this course, a mid-term exam and a final exam valued at 25% each for a total of 50% of the final grade. The mid-term exam covers the material in the book, Introduction to Mass Communication: Media Literacy and Culture parts 1 & 2 with a heavier concentration on part 2. The final exam covers the materials in the book Introduction to Mass Communication: Media Literacy and Culture parts 3 & 4 with a heavier concentration on Chapter 13.

The mid-term examination must be taken by the end of the 5th week in the course.

The final examination must be taken by the end of the 10th week in the course.

Both exams are programmed and are located in the classroom for this course. The examinations are "open book" objective type. You will have one (1) day to complete your exam, once you access it from the classroom. To access the exam, you must send me an email and request to have access to the exam. Upon registration, you will receive your email address. I will then program your access in. You will receive an email back from me telling you that you are now authorized to go ahead and to access your exam. To access, you will come into the classroom, click on testing, and click on the exam you are taking. You will need your User ID and PASS WORD to access the exam. The exam will appear on your screen. Once you access the exam, you have 24 hours to submit your answers. The program provides me the exact date and time that you accessed the exam. The program also notifies me of the exact date and time that you submitted your answers. Thus, the program is timing you. When you are ready, go back into the classroom and click in your responses and then click submit. Shortly, you will receive the exam in your email box with your computed score. You will also know what questions, if any, that you missed, and what the correct answer is. I also receive a copy of your exam and your score.

GRADING: The grading scale for this course is as follows:

90-100%    = A
80-89%      = B
70-79%      = C
Below 70% = Fail

COMMUNICATION: You are encouraged to communicate with me. I am available as a teacher, coach, and mentor to assist you in meeting your goals for this course. Primarily, communication is through email. However, I am also available for conversation by telephone if you would like. Our classroom for this course has a "chat" room. I am also very willing to meet with you one-on-one in the chat room at your request. From time to time, depending on how many students are enrolled in this course at a particular time, we will have some scheduled group chats. You will receive more detailed information at the time such chat sessions are scheduled. Please keep my email address handy so that you can contact me whenever necessary. If at any time during this course you change your email address, please be sure to notify me right away.

WRITTEN ASSIGNMENTS: There are four written assignments for this course valued at 12.5% each for a total of 50% of the grade.

ABOUT YOUR INSTRUCTOR: I, Robert J. Kelber, currently teach undergraduate courses at Breyer State University and high school English and Communication Courses at a suburban school outside of Cleveland, Ohio. I hold a degree in Masters of Applied Communication Theory and Methodology from Cleveland State University, where I wrote a high school teachers' media literacy workbook, and an undergraduate Bachelor of Arts degree in English with a minor in Communications from Baldwin-Wallace College in Berea, Ohio. For the past ten years, I have also owned a video production company entitled Sports Entertainment Productions Inc., where we produce a variety of local cable programming including a weekly late-night variety show entitled SEP Kaos in the Cleveland, Akron, Canton, Ohio market. In addition, SEP also produces wedding videos, tapes local city council and school board meetings, and edits and records professional seminars.

COURSE OBJECTIVES: Upon completion of this course, you will be able to:

1). Expand your familiarity with mass communication theory, in range, depth, and scope.
2). Develop the background and tools for effective analysis and criticism of mass communication theory.
3). Understand media effects - what are they; various perspectives.
4). Evaluate the media effects on the individual.
5). Connect the media message with ratings and revenue.
6). Understand the social implications:
  a). Mass Communication, Culture, and Mass Media.
  b). Media Industries and Audiences.
     1). Books, magazines, newspapers, film, radio, television, cable, internet.
  c). Mass Media and Public Relations.
  d). Advertising.
  e). Mass Communication Theories.
  f). Global Media.

INFORMATION: If you have any questions regarding this program, you may address them to bsukelber@hotmail.com

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