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Communication Persuasion Bachelor degree in Broadcasting and Mass Communications. BMC 290 Breyer State University SYLLABUS COURSE OVERVIEW: Welcome to Communication Persuasion, a Bachelor Level course in the curriculum for the Degree, Bachelor of Broadcasting and Mass Communications. Persuasive techniques occur everywhere, everyday. This course will present theories of persuasion that the media, businesses and campaign organizers use to persuade an audience to change their attitude and behavior. I know you will enjoy this course. Please learn as much as you can as you progress through it, as it does lay down a solid foundation for communication persuasion. It is my pleasure to have you in the course. TIME FRAME: This is a eight-semester hour course. This course is allotted 10 weeks of time. You must complete all of the requirements for the course successfully by the end of the 10-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbooks have arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successful completion of this course, you will be awarded eight semester hours of credit. TEXTBOOK: There are three (3) required textbooks for this course. Book 1: Influence: Science and Practice. (4th Ed.) Robert B. Cialdini. Needham Heights, MA; Allyn & Bacon Publishers. 2001: ISBN # 0321011473. Book 2: Dynamics of Persuasion: Communication & Attitudes in the 21st Century. Richard Perloff. 2nd edition Lawrence Erlbaum Associates 2003: ISBN # 0 805 840 885. Book 3: The Assault on Reason, Gore, Al Penguin Books ISBN # 978-1-59420-122-6. You can purchase all your books at:
EXAMINATIONS: There are two examinations for this course, a mid-term exam and a final exam. The mid-term exam covers the material in the book, Influence: Science and Practice by Robert B. Cialdini. The final exam covers the materials in the book Dynamics of Persuasion: Communication & Attitudes in the 21st Century by Richard Perloff. The mid-term examination must be taken by the end of the 3rd week in the course. The final examination must be taken by the end of the 10th week in the course. Both exams are programmed and are located in the classroom for this course. The examinations are "open book" objective type. You will have one (1) day to complete your exam, once you access it from the classroom. To access the exam, you must send me an email and request to have access to the exam. Upon registration, you will receive your email address. I will then program your access in. You will receive an email back from me telling you that you are now authorized to go ahead and to access your exam. To access, you will come into the classroom, click on testing, and click on the exam you are taking. You will need your User ID and PASS WORD to access the exam. The exam will appear on your screen. Once you access the exam, you have 24 hours to submit your answers. The program provides me the exact date and time that you accessed the exam. The program also notifies me of the exact date and time that you submitted your answers. Thus, the program is timing you. When you are ready, go back into the classroom and click in your responses and then click submit. Shortly, you will receive the exam in your email box with your computed score. You will also know what questions, if any, that you missed, and what the correct answer is. I also receive a copy of your exam and your score. GRADING: The grading scale for this course is as follows: 90-100% = A Grades consists of the following: Test 1 = 25% of grade; due at the end of week 3 COMMUNICATION: You are encouraged to communicate with me. I am available as a teacher, coach, and mentor to assist you in meeting your goals for this course. Primarily, communication is through email. However, I am also available for conversation by telephone if you would like. Our classroom for this course has a "chat" room. I am also very willing to meet with you one-on-one in the chat room at your request. From time to time, depending on how many students are enrolled in this course at a particular time, we will have some scheduled group chats. You will receive more detailed information at the time such chat sessions are scheduled. Please keep my email address handy so that you can contact me whenever necessary. If at any time during this course you change your email address, please be sure to notify me right away. WRITTEN ASSIGNMENTS: There are two 3-5 page APA style (include a reference page) papers for this course. Please go to the assignment section of the classroom for more details. ABOUT YOUR INSTRUCTOR: I, Robert J. Kelber, currently teach undergraduate courses at Breyer State University and high school English and Communication Courses at a suburban school outside of Cleveland, Ohio. I hold a degree in Masters of Applied Communication Theory and Methodology from Cleveland State University, where I wrote a high school teachers' media literacy workbook, and an undergraduate Bachelor of Arts degree in English with a minor in Communications from Baldwin-Wallace College in Berea, Ohio. For the past ten years, I have also owned a video production company entitled Sports Entertainment Productions Inc., where we produce a variety of local cable programming including a weekly late-night variety show entitled SEP Kaos in the Cleveland, Akron, Canton, Ohio market. In addition, SEP also produces wedding videos, tapes local city council and school board meetings, and edits and records professional seminars. COURSE OBJECTIVES: Upon completion of this course you will be able to: 1). Understand the breath and scope of communication persuasion. KEY THEORIES: 1). Persuasion. INFORMATION: If you have any questions regarding this program, you may address them to bsukelber@hotmail.com
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