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Marketing Management Symposium Masters in Business Administration BUS 713 Breyer State University Syllabus "Marketing requires separate work, and a distinct set of activities. But, it is a central dimension of the entire business. It is the whole business seen from the point of its final result, that is, from the customer's point of view. Concern and responsibility for marketing must permeate all areas of the enterprise." Peter Drucker, Management COURSE OVERVIEW: The course focuses on the distribution of goods from producer to consumer and covers such topics as characteristics of markets for consumer goods, marketing functions and the organizations that perform them, marketing methods and strategies, price policies, and the cost of marketing. TIME FRAME: This is a fifteen-semester hour course. This course is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbooks have arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successful completion of this course, you will be awarded fifteen semester hours of credit. TEXTBOOK: There is one (1) required textbook for this course. Book 1: Marketing : Real People, Real Choices. Solomon, Michael / Marshall, Greg / Stuart, Elnora. Pearson: ISBN # 132299208. You can purchase this book at:
POINT DISTRIBUTION: 1). Marketing Plan 500 Total Points 2). Mid-Term Examination 250 Total Points 3). Final exam 250 Total Points Total points available 1000 total points for the class GRADING: The grading scale for this course is as follows: 90-100% = A COMMUNICATION: You are encouraged to communicate with me. I am available as a teacher, coach, and mentor to assist you in meeting your goals for this course. Primarily, communication is through email. Our classroom for this course has a "chat" room. I am also very willing to meet with you one-on-one in the chat room at your request. Please keep my email address handy so that you can contact me. If at any time during this course you change your email address, please be sure to notify me right away. ABOUT YOUR INSTRUCTOR: My name is Eric Freeman and I will be your course instructor. Prior to becoming a teacher, I worked as a Director of Marketing for J.A. Freeman & Son, Inc. This company manufactures hay baling and hay handling equipment. After 11 years as a Director of Marketing, I decided to become a marketing instructor. Thus, I have been a marketing instructor for over 6 years! I have worked for my family business (J.A. Freeman & Son, Inc., 115 yr old company) for 10 years as a Director of Marketing. In addition, I am also a member of the American Marketing Association. I currently reside in Portland, Oregon with my wife and three children ages 15, 14, and 9. I am very excited about the opportunity to be your marketing instructor this quarter. You will find this to be a rich experience, as we will all participate in the learning process. COURSE OBJECTIVES: The objectives for this course are: 1). Understand strategic planning and the marketing environment. INFORMATION: If you have any questions regarding this program, you may contact the instructor at kitzo@comcast.net.
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