INTERNATIONAL MARKETING

Doctor of Philosophy in International Business

BUS 890

Breyer State University
Instructor: Oz Inanli, Ph.D., M.S., B.S.

SYLLABUS

COURSE OVERVIEW: This course provides an introduction to international marketing theory and research with practical examples of solutions to complex international problems. The focus of the course is on the political, legal, economic, and cultural considerations inherent in international business and their relationship to market decision making. Upon successful completion of this course, you should be able to understand, discuss, and apply the principles of marketing in an international context. Moreover, the course should help you understand and appreciate different cultures and their influence on the global marketplace.

Some of the course topics are:
1). International differences in consumer behavior.
2). Challenge of managing and delivering high quality service to customers in a cross-cultural context.
3). International branding strategies and issues.
4). Global marketing strategies from a European perspective.

TIME FRAME: This six-semester hour course is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbook has arrived and you are ready to begin your studies. Upon successful completion of this course, you will earn six semester hours of credit.

TEXTBOOK: The following textbook is required for the course.

Book 1: Global Marketing by Johansson, Johnny K. 2005. 4th edition. McGraw-Hill/Irwin, ISBN # 0-07-296180-5.

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GRADING SCALE: The grading scale for this course is as follows:

900-1000  = A
800-899    = B
700-799    = C
Below 700 = Fail

COMMUNICATION: I prefer communication through e-mail. However, I am also available for conversation by phone if you would like. I have two e-mail addresses you can use. Upon registration, you will receive both of my e-mail addresses. When e-mailing, always include your name and the course name in your e-mail message to me, as I may not recognize your e-mail name.

COURSE POLICIES:

Late Work: Late work is not acceptable. All assignments must be completed during the assigned times. If a conflict exists and there is an acceptable justification for it, you are responsible to contact me about making up the work. Late assignments/works automatically lose one (1) letter grade. Make-ups need to be completed within one week of the missed deadline.

Extra Credit: No extra credit is available.

Academic Honor/Integrity: You are expected to do your own work on all assignments. By being a student at Breyer State University, you pledge that you will neither knowingly give or receive any inappropriate assistance in academic work, thus affirming your personal commitment to honor and integrity.

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