Managing a Business in the Arts and the Arts and Crafts World

CERTIFICATE PROGRAM

Breyer State University

Instructor: Karan A. Schneider, PHD, MS, BBA, BA, CH-C

INTRODUCTION

COURSE OVERVIEW: Breyer State University offers a complete Certificate program in Managing a Business in the Arts and the Arts and Crafts World. This is a twelve-semester hour course and provides a comprehensive and detailed curriculum in the referencing of creating your own art business in the basics of business, legal protection, pricing, shipping, displaying and exhibiting, marketing, sales, advertising, and record keeping field. The program uses three detailed texts. The certificate program is designed to prepare the visual artist or crafter, whether you are aspiring or experienced into a level of skill and knowledge for the career in art or arts and crafts. This course is for anyone desiring the understanding of personal goals of your own business and techniques for creating that business, methods of alternative sales, and to analyze your own product for marketing. It may be applied towards a bachelors in art or business, and for art teachers to present a skill to their students.

Upon successful completion of the certificate program, you will receive a College Certificate in Managing a Business in the Arts and the Arts and Crafts World and twelve-semester hours of college credit.

You may enroll at anytime and begin your studies. The Certificate Program is designed to be a self-paced program with one to one faculty mentoring. You are permitted twelve months from the date of enrollment to complete the program. You study at your own pace, and are permitted to complete the program in less than the twelve-month allotted time frame.

COURSE CONTENT: A small sample of course content follows:

1). Psychology of Successful Art.
2). Business Basics.
3). Number Crunching.
4). Photographing Your Work.
5). Legal Protection.
6). Pricing, Shipping and Displaying.
7). Creating an Image.
8). Resumes.
9). Presentation Finesse.
10). Planning Exhibits.
11). Navigating the Art Market.
12). Marketing Plans.
13). Promotions.
14). Sales Techniques.
15). Advertising.
16). Reps and Galleries.
17). Shows and Fairs.
18). Alternative to Sales.
19). The Print Market.
20). The Licensing Industry.
21). A World of Possibilities.
22). Writing your Bio.
23). Self Contract.
24). Consignment Agreement.
25). Quality of Slides.
26). Royalty Rights.
27). Copyrights.
28). Moral Rights.
29). Creating Your Artists Packet.
30). When Things Begin to Happen.
31). Making Connections.
32). Working out of your Home.
33). Hobby vs. Business.
34). Marketing your Business.
35). Managing your Business.
36). Taxes and Record Keeping.
37). Writing a Business Plan.

Courses in this Certificate Program:

1.	MAC 465	Marketing, Legal Rights & the Portfolio				4 hrs
2.	MAC 475	Exhibition & Presentation				4 hrs
3.	MAC 485	The Business Plan in/or out of Your Home				4 hrs

Total semester hours: 12

PREREQUISITE: A desire to learn the basic starting of your own business in the art or art and craft field.

ABOUT YOUR INSTRUCTOR: I, Karan Schneider, currently teach certificate and degree courses at Breyer State University. I have completed my Doctorate for Clinical Hypnotherapy & Spiritual Counseling, I also hold a Master's degree in Art and Spiritual Counseling, and Bachelor of Business Administration. I am Nationally Certified and work in Clinical Hypnotherapy, Spiritual Counseling and Grief Counseling. My office is Alternative Health Care Modalities Clinic and I lecture nationally with full skill seminars. Currently writing books and CD's on the various modalities.

Since 1988, I have owned a self-developed business called "Karan A. Schneider Collections." In 1988 the first collectible was copyrighted and since then have developed and added progressive works on an ongoing basis. My business specializes in original sculpted figures, silicone rubber mold making, authentic automata, lady dolls, marionettes, reproductions of old masters works into three dimensions, fairies, and many Christmas specialties. This is an active retail and wholesale business, with international distribution, including marketing and selling specialty supplies for the sculpting and figure making. I have developed full skill seminars and classes for the beginner to the professional, lectured in various cities across the United States, assisted in project coordination at conventions, and marketed various products and supplies at shows and conventions which resulted in increased sales.

Upon winning numerous awards at National Art Shows, and achieving world recognition for sculpting, I was selected by Hiliary Rodham Clinton to create Christmas Tree Art Work for the White House in 1999. Being authored and published internationally in Art and Sculpting books, many magazine articles written about me, many by me for self-publishing, and have written many articles for other artists.

Featured in the books, "Designing the Doll" and "Finishing the Figure," both by Susanna Oroyan. Original art pieces have been created for famous physicians, attorneys, Las Vegas managers, and celebrities including Richard Simmons. Studied with the renowned studios such as Creager Art Studio for their ethnic dolls, Mr. George Stuart who has his own museum dedicated to him in Ventura , California , and Martha Armstrong-Hand who worked for Walt Disney for many years.

All art work is copyrighted and signed. Different Certificates of Authenticity accompany the pieces whether a limited edition or a one of a kind piece.

I was also a One-of-a-Kind Art Doll Show Judge for the Michigan Doll Makers Guild, October 2002, 2003.

TUITION: The cost per course is $400.00

ENROLLMENT: There is open enrollment for this certificate program. Students may enroll and begin their studies at anytime.

INFORMATION: If you have any questions regarding this certificate program, you may address them to adm@breyerstate.com . An administrative faculty member will respond to all questions.