Breyer State University

Marketing Management
Certificate Program

Instructor: Craig A. Pitts, MBA

Introduction

COURSE OVERVIEW: Breyer State University offers a complete certificate program in Marketing Management. This is a twelve-semester hour course and provides a comprehensive and detailed curriculum in the entire marketing process. The program uses the latest and most authoritative texts. The certificate program objective is to cover important components of marketing systems. Completion of the program allows the participant to practice at a competent level of knowledge and skill in the marketing process and provides a vehicle for appropriate credentialing.

Upon successful completion of the certificate program, graduates receive a College Certificate in Marketing and twelve-semester hours of college credit. CEU certificates are also available for 180 contact hours.

You may enroll at anytime and begin your studies. The Certificate Program is designed to be a self-paced program with one to one faculty mentoring. You are permitted twelvemonths from the date of enrollment to complete the program. You study and meet the program objectives at their own pace, and are permitted to complete the program in less than the twelve-month allotted time frame.

Once officially enrolled, you are given a security password and directions to accessing the online classroom for the Certificate Program. The classroom contains information about me your course instructor, course assignments, ordering information for textbooks, course objectives, syllabus and information regarding exams. You correspond with me via email, and/or phone.

COURSE CONTENT: A small sample of course content follows:

1). Role of Marketing.
2). External Environment.
3). Marketing Strategies.
4). Market Research.
5). Market Segmenting.
6). Buyer Behavior.
7). Product Management.
8). Pricing.
9). Distribution.
10). Promotion & Publicity.
11). Personal Selling.
12). E-Business.
13). Internet Strategies.
14). Information Collection.
15). E-Business Management.
16). Marketing Planning.
17). Marketing Objectives.
18). Internal Evaluation.
19). Positioning.

Courses in this Certificate Program:

1.	MMC 416	Principles of Marketing				4 hrs
2.	MMC 426	E-Marketing: Methods & Strategies				4 hrs
3.	MMC 436	Marketing Plan Development				4 hrs

Total semester hours: 12

PREREQUISITE: A bachelor's degree is NOT required.

INSTRUCTOR: The instructor for this Certificate Program is Craig A. Pitts, MBA.

TUITION: The cost per course is $400.00

ENROLLMENT: There is open enrollment for this certificate program. Students may enroll and begin their studies at anytime.

INFORMATION: If you have any questions regarding this certificate program, you may address them to admassistant@breyerstate.com . An administrative faculty member will respond to all questions.

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Tuition