INTERNET MARKETING

Bachelors in E-Business & Commerce

EC 300

Breyer State University

Instructor: William Flood, M.A., M.Ed.

SYLLABUS

A NOTE FROM YOUR INSTRUCTOR: Welcome to Internet Marketing. My name is William Flood, your instructor. I am happy to be your instructor in this course, which is one of the most critical to your success in understanding e-business.

This is an exciting hands-on course that will provide you with a solid grounding in the concepts of how marketing is conducted in an online environment. The course is designed to give you a series of real-world exercises from which you will learn about the subject of online marketing. Your textbook will provide the theory; your assignments, and the intensity with which you pursue them, will provide you with the opportunity to actually "do" what online marketers do on a regular basis.

TIME FRAME: This is a five-semester hour course. This course is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you receive your textbooks. You will have a weekly mini-project to submit; at the end of the course you will submit your final project - the marketing plan - and take your final examination. Upon successful completion of this course, you will be awarded five semester hours of credit.

TEXTBOOK: There is one textbook required for this course.

Book 1: Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet . Jay Conrad Levinson, Charles Rubin: 1997. ISBN # 039586061X.

	» Click Here to Enter
» Additional Student Resources at StudyTactics

GRADES: The following grading scale will be used.

90-100% = A
80-89%   = B
70-79%   = C
60-69%   = D
0-59%     = Fail

METHODS: The course will include:
1). Assigned readings.
2). Email correspondence with me.
3). Preparation of seven (7) sourcing/costing mini-reports.
4). Development of an online marketing plan.
5). Taking of a comprehensive proficiency examination.

EVALUATION:
1). Sourcing reports 40%.
2). Marketing plan 40%.
3). Proficiency Exam 20%.

COMMUNICATION: You are encouraged to communicate with me to ask questions and discuss the subject matter and your projects. I am available as a teacher and mentor to assist you in meeting your goals for this course. Often, students take courses like this to assist with professional projects that they are working on outside of class. I welcome the opportunity to help you do that. Additionally, since Internet marketing is a dynamic, ever changing environment, you may have information you would like to share from your own experiences - I encourage you to do that since it reinforces the value of your own knowledge! Primarily, communication is through email, but if you need to reach me by telephone, we can arrange that as well.

ABOUT YOUR INSTRUCTOR: Since I ask you to send me a biography to introduce yourself, I will do the same. I am a small business consultant and career entrepreneur. I began my entrepreneurial work running a computer training school. My next venture was a direct marketing business followed by a real estate investment practice. In the 1990's I began consulting and training other small business owners. Today, I work with aspiring entrepreneurs in such diverse areas as mail order, e-commerce, import/export, and real estate investing. I also volunteer as a counselor for the Maryland Small Business Development Center. Academically, I hold graduate degrees in counseling from the University of Delaware and business from Regent University. Currently I live in Virginia with my wife of 14 years, a new daughter and my three cats.

COURSE DESCRIPTION: This course is for those individuals who wish to learn the principles and processes of Internet marketing. The course provides an overview of web advertising strategies, online PR, communication methods, and Internet direct marketing. You will explore issues such as online customer relations management, online brand management, database marketing, and channel management. You will be trained how to source, cost, and measure online advertising media. Topics will include:
1). Banner advertising.
2). Internet PR.
3). Opt-in email and database marketing.
4). Website development and promotion.
5). Online classified and display advertising.
6). Affiliate programs.
7). Online auctions and storefronts.
8). Sourcing, cost analysis and measurement of online media.

COURSE OBJECTIVES: Upon completion of this course, you should be able to:

1). Describe the applicability of at least four forms of internet advertising to a particular project.
2). Describe the stages involved in online channel management.
3). Locate sources/suppliers for Internet advertising media.
4). Assess the costs of various online media.
5). Project potential return and revenue from various online advertising campaigns.
6). Develop a marketing plan for an internet advertising campaign.

Apply	Pay Online	Refund Policy
Payment Plan	Email for Info	Register for a Course