Mobile Commerce

Bachelors in E-Business & Commerce

EC - 310

Breyer State University

Instructor: William Flood, M.A., M.Ed.

SYLLABUS

A NOTE FROM YOUR INSTRUCTOR: Welcome to Mobile Commerce, my name is William Flood, your instructor. I am happy to be your instructor in this course, which focuses on the cutting edge of modern electronic commerce.

Wireless business, or M-commerce is at the forefront of today’s marketplace. Consumers and businesses are increasingly accessing the Internet and conducting business via cellular phones, personal digital assistants (PDA’s), wireless terminals, and other Internet appliances. This is an exciting course that will provide you with a solid grounding in the concepts of how marketing and commerce are conducted in this new wireless frontier. The course is designed to give you the opportunity to study the leading-edge of mobile/wireless commerce. Your textbook will provide the theory. Additional readings in contemporary professional literature will supply information on the latest developments and technologies. Your assignments, and the intensity with which you pursue them, will provide you with the opportunity to actually “do” what m-commerce professionals do on a regular basis.

TIME FRAME: This is a five-semester hour course. This course is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you receive your textbooks.

TEXTBOOK: There is one required textbook for this course.

Book 1: M-Commerce: The Race to Mobility (Downloadable Acrobat PDF). Kalakota, R. & Robinson. McGraw Hill: ISBN # B00005US54.

You can purchase this textbook at the university Bookstore.

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COURSE DESCRIPTION: This course is for those individuals who wish to learn the principles and processes of mobile and wireless commerce and marketing. The course provides an overview of m-commerce pertaining to such devices as wireless phones, handheld PC’s, personal digital assistants (PDA’s), and wireless merchant terminals.

You will explore issues such as wireless hardware and software, wireless customer relations management, m-commerce brand management, security and privacy concerns, and supply chain management. You will be trained how to source and cost wireless technologies.

Topics will include:

1). Innovative technologies.
2). Wireless/wired commerce comparisons.
3). Infrastructure of m-commerce.
4). Wireless advertising methods.
5). Wireless portals and their use.
6). Which industries are moving to wireless and why.

Methods: The course will include:

1). Assigned readings.
2). Email correspondence with the instructor.
3). Preparation of three (3) journal reviews.
4). Preparation of three (3) sourcing/costing mini-reports.
5). Development of a wireless strategic plan.

Evaluation:

1). Journal article reviews - 30%.
2). Sourcing reports         - 30%.
3). Strategic Plan             - 40%.

A = 90-100
B = 80-89
C = 70-79
D = 60-69
F  = 0-59
I  = Incomplete work

ASSIGNMENTS: There are a number of projects required for completion of this course.

You will have three journal article reviews to prepare. Additionally, you will have three (3) sourcing reports to submit that will provide you with the opportunity to actually identify key suppliers of m-commerce hardware or software. At the end of the course you will submit your final project – a strategic plan for migrating a company to the wireless landscape. Upon successful completion of this course, you will be awarded five semester hours of credit.

These can be found in greater detail in the assignment section of the classroom.

SUBMISSION OF ASSIGNMENTS: Because this is a college-level course, make sure to document and reference where you obtain your information. Any academic format is acceptable – APA, MLA, etc. Beyond documentation, you can submit your assignments in any attractive and readable format. Written assignments can be submitted either by email (you can send it as an MS-Word97, ASCII text, or RTF attachment), or by FAX.

COMMUNICATION: You are encouraged to communicate with me to ask questions and discuss the subject matter and your projects. I am available as a teacher and mentor to assist you in meeting your goals for this course. Often, students take courses like this to assist with professional projects that they are working on outside of class. I welcome the opportunity to help you do that. Additionally, since wireless business is a dynamic, ever changing environment, you may have information you would like to share from your own experiences – I encourage you to do that since it reinforces the value of your own knowledge! Primarily, communication is through email, but if you need to reach me by telephone, we can arrange that as well.

ABOUT YOUR INSTRUCTOR: Since I ask you to send me a biography to introduce yourself, I will do the same. I am a small business consultant and career entrepreneur. I began my entrepreneurial work running a computer training school. My next venture was a direct marketing business followed by a real estate investment practice. In the 1990’s I began consulting and training other small business owners. Today, I work with aspiring entrepreneurs in such diverse areas as mail order, e-commerce, import/export, and real estate investing. I also volunteer as a counselor for the Maryland Small Business Development Center. Academically, I hold graduate degrees in counseling from the University of Delaware and business from Regent University. Currently I live in Virginia with my wife of 14 years, a new daughter and my three cats.

INFORMATION: If you have any questions regarding this program, you can contact the instructor at WFlood5250@aol.com.

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