MANAGING E-COMMERCE PROJECTS

Bachelors in E-Business & Commerce

EC 360

Breyer State University

Instructor: William Flood, M.A., M.Ed.

SYLLABUS

COURSE OVERVIEW: Welcome to Managing E-Commerce Projects, my name is William Flood, your instructor. I am happy to be your instructor in this course, which is a prelude to the capstone courses for the e-business program.

This is an exciting, unique course that will teach you the principles of strategic management as applied to e-business. The course is designed to give you a series of real-world tools that will aid you in the analysis of various kinds of business problems and opportunities. Your textbook will provide the strategic tools; your application of them to various business cases, and the intensity with which you pursue them, will provide you with the opportunity to actually “do” what managers do on a regular basis.

This course teaches the concepts of strategic management through readings and cases that simulate the decision-making problems that management professionals face. The basic objective is to introduce students to planning and strategy formulation concepts, and to the complex problems involved in managing a company in today’s technological society. The course emphasizes the interrelationships of a firm’s internal and external environment, and the careful crafting of strategy to solve current or future situations. Topics will include application of strategic management principles, internal and external analysis, and the use of strategic management tools.

This is an action-oriented course, in which the primary learning tools will be case-studies and student-prepared executive briefings which simulate managerial activity.

TIME FRAME: This is a five-semester hour course. This course is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you receive your textbook. You will have three case studies to submit, each examining various technology-based management issues. At the end of the course you will take a final examination that calls upon all the material from the course. Upon successful completion of this course, you will be awarded five semester hours of credit.

TEXTBOOKS: The following textbook is required for this course.

Book 1: Strategic Management and Cases. 13th ed. Tompson & Strickland. McGraw-Hill: ISBN # 007249395X.

You can purchase this textbook at the university Bookstore.

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METHODS: The course will include:

1). Assigned readings.
2). Email correspondence with me.
3). Analysis of three (3) case studies and preparation of three (3) executive briefings.
4). Taking of a comprehensive proficiency examination.

GRADING:

1). Case studies/briefings 3@25% each - 75%
2). Proficiency Exam                            - 25%

A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 0-59
I = Incomplete work

SUBMISSION OF ASSIGNMENTS: Because this is a college-level course, make sure to document and reference where you obtain your information. Beyond documentation, you can submit your assignments in any attractive and readable format. Written assignments can be submitted either by email (you can send it as an MS-Word97, ASCII text, or RTF attachment), or by FAX.

COMMUNICATION: You are encouraged to communicate with me to ask questions and discuss the subject matter and your projects. I am available as a teacher and mentor to assist you in meeting your goals for this course. Often, students take courses like this to assist with professional projects that they are working on outside of class. I welcome the opportunity to help you do that. Primarily, communication is through email, but if you need to reach me by telephone, we can arrange that as well.

ABOUT YOUR INSTRUCTOR: Since I ask you to send me a biography to introduce yourself, I will do the same. I am a small business consultant and career entrepreneur. I began my entrepreneurial work running a computer training school. My next venture was a direct marketing business followed by a real estate investment practice. In the 1990’s I began consulting and training other small business owners. Today, I work with aspiring entrepreneurs in such diverse areas as mail order, e-commerce, import/export, and real estate investing. I also volunteer as a counselor for the Maryland Small Business Development Center. Academically, I hold graduate degrees in counseling from the University of Delaware and business from Regent University. Currently I live in Virginia with my wife of 14 years, a new daughter and my three cats.

COURSE OBJECTIVES: Upon completion of this course, you will be able to.

1). Define what strategic management is.
2). Understand strategy as applied by technology-based companies today.
3). Apply analytical and critical thinking skills used in internal and external analysis.
4). Effectively implement analytical tools such as SWOT, GAP, Porter’s Five Forces model, or others, in the strategic planning process.
5). Effectively prepare executive briefings related to analysis of a company’s situation.

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