E-BUSINESS/COMMERCE SYMPOSIUM I

Bachelor Degree in E-Business & Commerce

EC 450

Breyer State University

Instructor: Oz Inanli, Ph.D., M.S., B.S.

SYLLABUS

COURSE OVERVIEW: This is a thirty-hour Bachelor Level course in the curriculum for the Bachelor Degree in E-Business & Commerce. The course explores some of the fundamental business concepts related to e-commerce.

TIME FRAME: This is a thirty-semester hour course. It is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you register for the course. Upon successful completion of this course, you will earn thirty semester hours of credit..

TEXTBOOK/MATERIALS: You have no required textbook for this course. However, there are some required readings as follows:

PART I

1). How E-Commerce Works. By Brain, Howstuffworks. 2001.
http://www.howstuffworks.com/ecommerce.htm
2). The Easy Guide to E-Commerce. By Cisco Systems. 1999.
http://www.slis.indiana.edu/hrosenba/www/L561/pdf/cisco_ecomm_guide.pdf
3). The Seven Deadly Sins of E-Commerce. By Geller. E-Commerce Times. 1998.
http://www.ecommercetimes.com/small_business/getting_started/deadly-sins-a.html
4). Ecommerce tutorial. By WebMonkey. 2000.
http://hotwired.lycos.com/webmonkey/e-business/building/tutorials/tutorial3.html
5). E-Management. By Economist. 2000.
http://www.economist.com/surveys/showsurvey.cfm?issue=20001111
6). Setting up an online business. By NetQuest. 2000.
http://www.netquest1.com/ecommerce1.htm
7). Maximum Impact: The Art of Developing Strategic Business Plans. E-Commerce Guide. By Sussis.1999.
http://ecommerce.internet.com/solutions/e-consultant/article/0,1467,9571_215671,00.html
8). E-Business Models. By Warketin. 2001.
http://www.misprofessor.com/ecomm/bizmodls.shtml
9). Web Pages That Suck. By Flanders.2001.
http://www.webpagesthatsuck.com/
.
PART II

1). Top Ten Mistakes in Web Design. By Nielsen. 1996.
http://www.useit.com/alertbox/9605.html
2). A Taxonomy of Internet Commerce by Bambury. 1998. http://www.firstmonday.dk/issues/issue3_10/bambury/index.html
3). Advertising and Marketing on the Internet: Rules of the Road. By Federal Trade Commission. 2000.
http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm
4). The Virtual Handshake: E-Commerce and The Challenge of Trust. By Fukuyama. 2001. Merrill Lynch Forum.
http://www.ml.com/woml/forum/ecommerce1.htm
5). The Customer (Service) Is Always Right. By Hallford. 2000. The Industry Standard.
http://www.thestandard.com/article/display/0,1151,18623,00.html
6). Online, the Customer Isn't Always Right. By Tedeschi.1999.
http://www.nytimes.com/library/tech/99/01/cyber/commerce/12commerce.html
7). E-Commerce and the Entrepreneur: A talk with Mitch Ratcliffe about electronic commerce and the entrepreneur. By Hacker.1998.
http://home.netscape.com/directory/community/html/spotlight/ecommercetranscript.html
8). Structure and macro-level impacts of electronic commerce: From technological infrastructure to electronic marketplaces. By Zwass. 1996. Foundations of Information Systems.
http://www.mhhe.com/business/mis/zwass/ecpaper.html
9). Privacy Online: A Report to Congress. By Federal Trade Commission.1998.
http://www.ftc.gov/reports/privacy3/toc.htm

The following readings are recommended:

1). Reengineering Customer Service by Rafter. 2000. The Industry Standard.
http://www.thestandard.com/article/display/0,1151,1031,00.html
2). Writing an E-Commerce Business Plan. By Rosenbaum. 2000.
http://www.slis.indiana.edu/hrosenba/www/L561/Classes/bizplan/biz-plan_help.html
3). Top Ten Trends for Online Communities. By Cashel. 2001.
http://www.onlinecommunityreport.com/features/10
4). Plug In, Start Up, Drop In. By Lehmann. 2000. Business 2.0.
http://www.business2.com/articles/mag/0,1640,14218,FF.html

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COURSE ASSIGNMENTS AND GRADING: Summaries from the required readings: (720 points) You have 18 required readings to summarize, and each summary counts for 40 points. Use statements like " according to the author or the article " when summarizing, and do not express your opinion about the reading. Each summary should not be longer than two pages, either single or double-spaced.

GRADING SCALE: The grading scale for this course is as follows:

90-100%    = A
80-89%      = B
70-79%      = C
Below 70% = Fail

DUE DATES FOR SUMMARIES:

FROM PART I: Weekend five before twelve midnight EST.
FROM PART II: Weekend nine before twelve midnight EST.

COMMUNICATION: I prefer communication through e-mail. However, I am also available for conversation by phone if you would like. I have two e-mail addresses and you can use. Upon registration, you will receive both of my e-mail addresses. When e-mailing, always include your name and the course name in your e-mail message to me, as I may not recognize your e-mail name.

COURSE DESCRIPTION AND OBJECTIVES: Upon completion of this course, you will be able to:

1). Understand the structure of an e-commerce business.
2). Have a clear understanding of fundamental aspects of e-commerce including a knowledge of the history of internet and its influence on e-business/commerce.
3). Understand the costs and benefits of e-business/commerce.
4). Understand current major obstacles for e-business/commerce and its future.
5). Have a knowledge of the ethics and legal aspects of e-business/commerce.
6). Discuss the concept and purpose of a firm in e-business/commerce.
7). Discuss the customer perceptions toward e-business/commerce.

COURSE POLICIES: These are the course policies.

LATE WORK: In fairness to everyone in the class, late work is not acceptable. All assignments must be completed during the assigned times. If a conflict exists and there is an acceptable justification for it, you are responsible to contact me about making up the work. Late assignments/works automatically lose one (1) letter grade. Make ups need to be completed within one week of the missed deadline.

EXTRA CREDIT: If it is your desire to do more than I require for the course, I will accept assignments for extra credit. You must request an extra credit assignment by e-mail. Each extra assignment will be worth 40 points. Select up to two recommended readings and summarize them. You may obtain a maximum of 80 extra credit points. All extra credit assignments are due by weekend ten.

ACADEMIC HONESTY: You are expected to do your own work, on all assignments. By being a student at Breyer State University, you pledge that you will neither knowingly give or receive any inappropriate assistance in academic work, thus affirming your personal commitment to honor and integrity.

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