STRATEGIC PLANNING & MARKETING

BACHELORS DEGREE IN HEALTH CARE ADMINISTRATION

HCA 330

Breyer State University
Instructor: Oz Inanli, Ph.D., M.S., B.S.

SYLLABUS

COURSE OVERVIEW: This is an exciting six-hour Bachelor Level course in the curriculum for the Bachelor Degree, Health Care Administration. The course focuses on the marketing function in organizations with primary emphasis on strategic planning. It covers the theories of planning, marketing concepts and tools, implementation of strategies, organizational and behavioral methods, and research in strategy applications, and evaluations of strategies in marketing decisions.

TIME FRAME: This is a six-semester hour course. It is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbook has arrived and you are ready to begin your studies. Plan your time wisely and stick to your plan. Upon successful completion of this course, you will earn six semester hours of credit.

TEXTBOOKS: You have two (2) required textbooks for this course.

Book 1: Marketing Management and Strategy. By Kotler, Philip. Prentice Hall: 1996. ISBN # 0135584531.

Book 2: Strategic Management of Health Care Organizations. By Ginter, P., Swayne, L., and Duncan, W.C. Fourth Edition. Cambridge Blackwell Publishers: 2002. ISBN # 1405124326.

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HIGHLY RECOMMENDED PERIODICALS: The following periodicals should be read regularly throughout the semester:

1). Advertising Age at: http://www.adage.com
2). American Demographics at: http://www.demographics.com
3). Fortune at: http://www.fortune.com
4). Harvard Business Review at: http://www.hbsp.harvard.edu/groups/hbr/
5). Wall Street Journal at: http://www.wsj.com (go to the Marketing Trends Section)
6). Sales and Marketing Management at : http://www.smmmag.com/SMMMag/MagHome.htm

GRADING SCALE: The grading scale for this course is as follows:

900-1000  = A
800-899    = B
700-799    = C
Below 700 = Fail

COURSE OBJECTIVES: Upon completion of this course, you will be able to:

1). Describe the theories and concepts that are foundational to planning.
2). Apply organizational and behavioral principles in the design of a planning process.
3). Apply analytical methods and techniques in marketing research.
4). Understand strategy formulation and evaluation processes.
5). Describe management and marketing tools used in plan implementation.
6). Design a marketing plan.
7). Strengthen marketing decision-making skills and have the ability to identify sound marketing strategies.

COMMUNICATION: I prefer communication through e-mail. However, I am also available for conversation by phone if you would like. I have two e-mail addresses and you can use. Upon registration, you will receive both of my e-mail addresses. When e-mailing, always include your name and the course name in your e-mail message to me, as I may not recognize your e-mail name.

COURSE POLICIES: These are my course policies.

Late Work: In fairness to everyone in the class, late work is not acceptable. All assignments must be completed during the assigned times. If a conflict exists and there is an acceptable justification for it, you are responsible to contact me about making up the work. Late assignments/works automatically lose one (1) letter grade. Make ups need to be completed within one week of the missed deadline.

Extra Credit: If it is your desire to do more than I require for the course, I will accept assignments for extra credit. You must request an extra credit assignment by e-mail. Each extra assignment will be worth twenty points. You may obtain a maximum of forty extra credit points. All extra credit assignments are due by weekend ten.

Academic Honor/Integrity: You are expected to do your own work on all assignments. By being a student at Breyer State University, you pledge that you will neither knowingly give or receive any inappropriate assistance in academic work, thus affirming your personal commitment to honor and integrity.

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