Certificate Program
MAC 465
Marketing, Legal Rights & the Portfolio
There is one required textbook for this course.
Book 1: Art Marketing 101. A Handbook for the Fine Artist. By, Constance Smith. North Light Books, an imprint of F&W Publications, Inc. ISBN # 0-940899-34-5.
Ordering Information: You may order this book from any source that you wish. Many of the major bookstores through out the country will special order this book for you.
You can also order this book online at:
Borders Books at:
http://www.borders.com
Amazon.com at:
http://www.amazon.com
Barnes and Noble at:
http://www.bn.com
This course focuses on the basics of creating your own art or art and craft business. The material for this course is provided in the book “Art Marketing 101.”
For this textbook there will be a Learning Portfolio all of which are answered as you study the textbook. You will work on the Learning Portfolio as you progress in your textbook.
You will receive a pass/fail on the Learning Portfolios and a letter grade on the one comprehensive final exam based on the following scale:
90–100% = A
80-89% = B
70-79% = C
Below 70% = Fail
You must receive a letter grade of C or higher to successfully complete the program.
At the completion of this course, you will be able to:
1). Understand issues in marketing.
2). Organize your business.
3). Keep records and taxes.
4). Legal rights and Contracts.
5). Package and ship.
6). Realize psychological aspects in given ways to publishing.
7). Start your own pricing methods.
8). Realize importance of legal protection.
9). Create your own image.
10). Compose a resume and portfolio.
11). Create your own sales technique.
12). Understand the dealings of Reps, Shows and Fairs.
13). Find new Markets for your work.
The course begins on the date of your enrollment. You have 90 days to complete each course. Extensions are rarely granted, and then, only for extreme emergencies or active military duty. If you don’t complete the course within the 90-day time frame, you will receive an “incomplete/withdrawal” and will have to re-register and pay tuition again if you desire to complete it.
This is a self-paced course. You may proceed at the pace that is right for you. It is acceptable to accelerate in this course and to complete it in less than 90 days.
As you progress through the course, always feel free to contact me to discuss issues, questions, etc. related to the course. I am there to be a mentor to you as you proceed with learning.
You may contact me via email at any time. You may also request to have a meeting in a chat room with me. Please make such requests directly to me, and I will then set the date and time for the chat room meeting. I will answer your emails within 48 hours of receipt.
All of the assignments for this course are detailed in the classroom. Go back to the classroom page and click on “assignments.”
If you have any questions concerning the course please e-mail me at the address provided or contact Breyer State at adm@breyerstate.com
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