Business Development Strategies

Masters of Science in Business Administration

MBA 603

Breyer State University
Instructor: Sandra Mohabir-McKinley, BA (Honors), MPhil, DipM

SYLLABUS

COURSE OVERVIEW: Welcome to Business Development Strategies, a Masters Level course in the curriculum for the Degree, Masters of Business Administration. I am pleased to instruct you in this course, which will be a foundational course for the remainder of your studies in the Masters program.

This course aims to develop your understanding of terminology, functions and procedures related to the organization and operation of a business enterprise as an institution in an economic society. Particular emphasis is given to accounting, ownership, human resources, marketing and managerial functions within the business enterprise.

In the course of the module, we will examine the following:

1). Finding Opportunities in Today's Business Environment.
2). Entrepreneurship and Starting a Small Business.
3). Demonstrating Ethical Behavior and Social Responsibility.
4). Management, Leadership and Employee Empowerment.
5). Human Resource Management.
6). Organizing a Customer-Driven Business.
7). Using Technology to Manage Information and Develop World Class Products.
8). Building Stakeholder Relations.
9). Promoting Products Using Integrated and Interactive Marketing Communication.
10). Understanding Financial Information and Accounting.
11). Understanding Money and Financial Institutions.
12). Competing in Global Markets.

I know you will enjoy this course and it is my fervent hope that you learn as much as you can as you progress through it. Finally, it is my pleasure to have you in the course.

TIME FRAME: This is a five-semester hour course. This course is allotted 10 weeks of time. You must complete all of the requirements for the course successfully by the end of the 10-week period.

The first day of Week one will begin the day that you register for the course, or the day which you notify me that your textbooks have arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successful completion of this course, you will be awarded five semester hours of credit.

TEXTBOOKS: There is one required textbook for this course:

Book 1: Understanding Business 7e. Nickels, McHugh and McHugh, McGraw-Hill, 9th Ed 2010: ISBN # 0073511706.

You can purchase your textbook at:

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» Additional Student Resources at StudyTactics

EXAMINATIONS: There are two examinations for this course, a mid-term exam and a final exam.

The mid-term examination must be taken by the end of the 5th week in the course.

The final examination must be taken by the end of the 10th week in the course.

Both exams are programmed and are located in the classroom for this course. The examinations are "open book" objective type. You will have one (1) day to complete your exam, once you access it from the classroom. To access the exam, you must send me an email and request to have access to the exam. Upon registration, you will receive your email address. I will then program your access in. You will receive an email back from me telling you that you are now authorized to go ahead and to access your exam. To access, you will come into the classroom, click on testing, and click on the exam you are taking. You will need your User ID and PASS WORD to access the exam. The exam will appear on your screen. Once you access the exam, you have 24 hours to submit your answers. The program provides me the exact date and time that you accessed the exam. The program also notifies me of the exact date and time that you submitted your answers. Thus, the program is timing you. When you are ready, go back into the classroom and click in your responses and then click submit. Shortly, you will receive the exam in your email box with your computed score. You will also know what questions, if any, that you missed, and what the correct answer is. I also receive a copy of your exam and your score.

GRADING: The grading scale for this course is as follows:

90-100%    = A
80-89%      = B
70-79%      = C
Below 70% = Fail

COMMUNICATION: You are encouraged to communicate with me. I am available as a teacher, coach, and mentor to assist you in meeting your goals for this course. Primarily, communication is through email. Our classroom for this course has a "chat" room. I am also very willing to meet with you one-on-one in the chat room at your request. From time to time, depending on how many students are enrolled in this course at a particular time, we will have some scheduled group chats. You will receive more detailed information at the time such chat sessions are scheduled. Please keep my email address handy so that you can contact me whenever necessary. If at any time during this course you change your email address, please be sure to notify me right away.

WRITTEN ASSIGNMENTS: There is one written assignment for this course. Please check the assignment section of the classroom for more information.

ABOUT YOUR INSTRUCTOR: I am from the UK (Scotland) although I was born in Guyana in South America. I spent a few years living in Italy before moving to Scotland where I lived for 23 years. In June 2003, I moved again, this time to Lakeland, Florida.

My academic credentials include a BA (Honors Upper Second) in Marketing and a Masters in Philosophy both from the University of Strathclyde in Glasgow, Scotland. I also have my Diploma in Marketing from the Chartered Institute of Marketing, the British equivalent of the American Marketing Association.

I have taught Marketing at two Scottish universities - the University of Strathclyde and the University of Paisley - since 1988 to full-time, part-time, and distance learning undergraduate and postgraduate students. During this time, I have also worked online with MBA students based in other European countries and in Asia. And, since 2000, I have been teaching online with Cardean University, based in Chicago.

I also do adjunct faculty teaching in Lakeland for Florida Southern College and Florida Metropolitan University, teaching Marketing Research, Marketing Management and International Marketing. And I continue to work with the University of Strathclyde and Napier University in Scotland, on their MBA distance-learning programs.

Over the years, I have taught all areas of Marketing. However, my pet interests are marketing communications, international marketing and green (societal) marketing. I'm also very interested in the area of relationship marketing.

Aside from work, I like doing yoga and going to Pilates. I love traveling, enjoy cooking and eating out whenever I get the opportunity, and going to the theatre.

COURSE OBJECTIVES: Upon completion of this course, you will be able to:

1). Define and describe business functions - ownership, accounting, human resources, marketing, and managerial - and their inter-relationship within the business.
2). Present a concise overview of the controllable and uncontrollable factors influencing the business environment, including regulatory decisions.
3). Distinguish among the different types of business entities and how they are formed.
4). Demonstrate an understanding of the pricing of products and services.
5). Describe the relationship of the domestic firm to the global market place.

INFORMATION: If you have any questions regarding this program, you may address them to admassistant@breyerstate.com. An administrative faculty member will respond to all questions.

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