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Marketing Management Masters of Science in Business Administration MBA 604 Breyer State University SYLLABUS COURSE OVERVIEW: Welcome to Marketing Management, a Masters Level course in the curriculum for the Degree, Masters of Business Administration. I am pleased to instruct you in this course, which will be a foundational course for the remainder of your studies in the Masters program. This course aims to develop the student's understanding of marketing management and its role in the organization. The course builds on the foundation of customer-oriented exchange and the mix of marketing decisions to develop the student's understanding of marketing management and marketing's role in achieving organizational goals, emphasizes marketing planning, control and data based decision-making. In the course of the module, we will examine the following: 1). The Role of Marketing. I know you will enjoy this course and it is my fervent hope that you learn as much as you can as you progress through it. Finally, it is my pleasure to have you in the course. TIME FRAME: This is a five-semester hour course. This course is allotted 10 weeks of time. You must complete all of the requirements for the course successfully by the end of the 10-week period. The first day of Week one will begin the day that you register for the course, or the day which you notify me that your textbooks have arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successful completion of this course, you will be awarded five semester hours of credit. TEXTBOOKS: There is one required textbook for this course: Book 1: Marketing Management. 12th ed. Kotler, Philip. Prentice Hall, 2006: ISBN # 13-145757-8. You can purchase your textbook at:
EXAMINATIONS: There are two examinations for this course, a mid-term exam and a final exam. The mid-term examination must be taken by the end of the 5th week in the course. The final examination must be taken by the end of the 10th week in the course. Both exams are programmed and are located in the classroom for this course. The examinations are "open book" objective type. You will have one (1) day to complete your exam, once you access it from the classroom. To access the exam, you must send me an email and request to have access to the exam. Upon registration, you will receive your email address. I will then program your access in. You will receive an email back from me telling you that you are now authorized to go ahead and to access your exam. To access, you will come into the classroom, click on testing, and click on the exam you are taking. You will need your User ID and PASS WORD to access the exam. The exam will appear on your screen. Once you access the exam, you have 24 hours to submit your answers. The program provides me the exact date and time that you accessed the exam. The program also notifies me of the exact date and time that you submitted your answers. Thus, the program is timing you. When you are ready, go back into the classroom and click in your responses and then click submit. Shortly, you will receive the exam in your email box with your computed score. You will also know what questions, if any, that you missed, and what the correct answer is. I also receive a copy of your exam and your score. GRADING: The grading scale for this course is as follows: 90-100% = A COMMUNICATION: You are encouraged to communicate with me. I am available as a teacher, coach, and mentor to assist you in meeting your goals for this course. Primarily, communication is through email. Our classroom for this course has a "chat" room. I am also very willing to meet with you one-on-one in the chat room at your request. From time to time, depending on how many students are enrolled in this course at a particular time, we will have some scheduled group chats. You will receive more detailed information at the time such chat sessions are scheduled. Please keep my email address handy so that you can contact me whenever necessary. If at any time during this course you change your email address, please be sure to notify me right away. WRITTEN ASSIGNMENTS: There are no written assignments for this course. There is a considerable amount of reading involved in this course, and I would prefer you spend your time with the books learning the material. ABOUT YOUR INSTRUCTOR: I am from the UK (Scotland) although I was born in Guyana in South America. I spent a few years living in Italy before moving to Scotland where I lived for 23 years. In June 2003, I moved again, this time to Lakeland, Florida. My academic credentials include a BA (Honors Upper Second) in Marketing and a Masters in Philosophy both from the University of Strathclyde in Glasgow, Scotland. I also have my Diploma in Marketing from the Chartered Institute of Marketing, the British equivalent of the American Marketing Association. I have taught Marketing at two Scottish universities - the University of Strathclyde and the University of Paisley - since 1988 to full-time, part-time, and distance learning undergraduate and postgraduate students. During this time, I have also worked online with MBA students based in other European countries and in Asia. And, since 2000, I have been teaching online with Cardean University, based in Chicago. I also do adjunct faculty teaching in Lakeland for Florida Southern College and Florida Metropolitan University, teaching Marketing Research, Marketing Management and International Marketing. And I continue to work with the University of Strathclyde and Napier University in Scotland, on their MBA distance-learning programs. Over the years, I have taught all areas of Marketing. However, my pet interests are marketing communications, international marketing and green (societal) marketing. I'm also very interested in the area of relationship marketing. Aside from work, I like doing yoga and going to Pilates. I love traveling, enjoy cooking and eating out whenever I get the opportunity, and going to the theatre. COURSE OBJECTIVES: Marketing is the driving force that helps firms succeed in the new era of information explosion, instant Internet communications and global competition. This course allows you to appreciate the key role that marketing plays in the creation and distribution of goods and services to business and consumer buyers. The aim of this course is to help you learn the concepts of marketing management and to apply them to solve business problems including product development, pricing, promotion, and distribution. The broad objectives are to: 1). Understand the application of the major functions of management to the marketing management field. INFORMATION: If you have any questions regarding this program, you may address them to admassistant@breyerstate.com. An administrative faculty member will respond to all questions.
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