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E-Business Marketing Masters of Science in Business Administration MBA 613 Breyer State University SYLLABUS COURSE OVERVIEW: Welcome to E-Business Marketing , a Master Level course in the curriculum for the Degree, Master of Business Administration. I am pleased to instruct you in this course, which will be a core course in the E-Business program. The fundamental purpose of the Marketing Elective in Electronic Commerce is to provide you with a relevant, complete, and rigorous learning experience. This is an exciting course, a course that explores the seemingly complex world of marketing in E-Business. But, as this course will soon demonstrate, marketing doesn't have to be a complex and distant subject, but rather it can be a subject that can be useful and easy to understand. As businesses create more of a presence on the internet each day, millions of dollars change hands each day as a result of E-Business transactions. Some businesses solely exist in an electronic form. The old methods of mass mailing via the postal service and printed advertisements are not as effective in the E-Business environment. We will explore different methodologies used to market businesses effectively in an E-Business environment. I am pleased to be your instructor for this course and I look forward to each of us enjoying the E-Business Marketing learning experience. TIME FRAME: This is a five-semester hour course. This course is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbooks have arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successful completion of this course, you will be awarded five semester hours of credit. TEXTBOOK: There is one required textbook for this course. Book 1: Strategic Electronic Marketing Managing E-Business. Brad Alan Kleindl. Thompson Publishing: 2003. ISBN # 0-324-17893-X.
EXAMINATIONS: There are two examinations for this course, a mid-term exam and a final exam. Your mid-term examination will cover all of the material in chapters 1-6 of "Strategic Electronic Marketing Managing E-Business." The final exam covers all of the materials in the book, "Strategic Electronic Marketing Managing E-Business." The mid-term examination must be taken by the end of the 5th week in the course. The final examination must be taken by the end of the 10th week in the course. Both exams are programmed and are located in the classroom for this course. The examinations are "open book" objective type. You will have one (1) day to complete your exam, once you access it from the classroom. To access the exams, you must send me an email and request to have access to the exam. I will then program your access in. You will receive an email back from me telling you that you are now authorized to go ahead and to access your exam. To access, you will come into the classroom, click on testing, and click on the exam you are taking. You will need your User ID and PASS WORD to access the exam. The exam will appear on your screen. Once you access the exam, you have 24 hours to submit your answers. The program provides me the exact date and time that you accessed the exam. The program also notifies me of the exact date and time that you submitted your answers. Thus, the program is timing you. When you are ready, go back into the classroom and click in your responses and then click submit. Shortly, you will receive the exam in your email box with your computed score. You will also know what questions, if any, that you missed, and what the correct answer is. I also receive a copy of your exam and your score. GRADING: The grading scale for this course is as follows: 90-100% = A COMMUNICATION: You are encouraged to communicate with me. I am available as a teacher, coach, and mentor to assist you in meeting your goals for this course. Primarily, communication is through email. However, I am also available for conversation by telephone if you would like. Our classroom for this course has a "chat" room. I am also very willing to meet with you one-on-one in the chat room at your request. From time to time, depending on how many students are enrolled in this course at a particular time, we will have some scheduled group chats. You will receive more detailed information at the time such chat sessions are scheduled. Please keep my email address handy so that you can contact me. If at any time during this course you change your email address, please be sure to notify me right away. WRITTEN ASSIGNMENTS: There are no written assignments for this course. There is a considerable amount of reading involved in this course, and I would prefer you spend your time with the book learning the material. ABOUT YOUR INSTRUCTOR: I, Scott G. Hammond, PhD (candidate), MBA, BA, BS, currently teach graduate courses at Breyer State University . I hold a degree in Masters in Business Administration, one in Bachelor of Arts in Business Administration, and one in Bachelor of Science in Computer Information Systems. I have owned and operated my own consulting business for nine years. I am an avid salt-water fisherman. COURSE OBJECTIVES: Upon completion of this course you will be able to: 1). Understand of fundamental concepts of e-commerce. ASSIGNMENTS: For specific assignments, please click on the link "Assignments INFORMATION: If you have any questions regarding this program, you may address them to adm@breyerstate.com. An administrative faculty member will respond to all questions.
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