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Foundations of Marketing Masters in Business Administration MBA 616 Breyer State University Syllabus "Marketing requires separate work, and a distinct set of activities. But, it is a central dimension of the entire business. It is the whole business seen from the point of its final result, that is, from the customer's point of view. Concern and responsibility for marketing must permeate all areas of the enterprise." Peter Drucker, Management COURSE OVERVIEW: This course provides a decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide you with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making. Like other survey courses, you will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. However, it is also expected that by the end of the course you will have a solid understanding of the major decision areas under marketing responsibility, the basic interrelationships of those decision areas, and an appreciation of how to apply key frameworks and tools for analyzing customers, competition, and marketing strengths and weaknesses. In combination, then, the course should help you to develop insight about creative selection of target markets and blending decisions related to product, price, promotion, and place (i.e., the marketing mix) to meet the needs of a target market. TIME FRAME: This is a five-semester hour course. This course is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbooks have arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successful completion of this course, you will be awarded five semester hours of credit. TEXTBOOK: There is one (1) required textbook for this course. Book 1: Essentials of Marketing / With CD-ROM 9th. Perreault, William D and McCarthy, E. Jerome. McGraw-Hill. ISBN # 73049204. You can purchase this book at:
POINT DISTRIBUTION: 1). Marketing Strategy Paper 300 Total Points 2). Case Study Paper 300 Total Points 3). Final exam 400 Total Points Total points available 1000 total points for the class GRADING: The grading scale for this course is as follows: 90-100% = A COMMUNICATION: You are encouraged to communicate with me. I am available as a teacher, coach, and mentor to assist you in meeting your goals for this course. Primarily, communication is through email. Our classroom for this course has a "chat" room. I am also very willing to meet with you one-on-one in the chat room at your request. Please keep my email address handy so that you can contact me. If at any time during this course you change your email address, please be sure to notify me right away. ABOUT YOUR INSTRUCTOR: My name is Eric Freeman and I will be your course instructor. Prior to becoming a teacher, I worked as a Director of Marketing for J.A. Freeman & Son, Inc. This company manufactures hay baling and hay handling equipment. After 11 years as a Director of Marketing, I decided to become a marketing instructor. Thus, I have been a marketing instructor for over 6 years! I have worked for my family business (J.A. Freeman & Son, Inc., 115 yr old company) for 10 years as a Director of Marketing. In addition, I am also a member of the American Marketing Association. I currently reside in Portland, Oregon with my wife and three children ages 15, 14, and 9. I am very excited about the opportunity to be your marketing instructor this quarter. You will find this to be a rich experience, as we will all participate in the learning process. COURSE OBJECTIVES: The objectives for this course are: 1). Understand marketing's role in the global economy. INFORMATION: If you have any questions regarding this program, you may contact the instructor at kitzo@comcast.net.
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