MHA 655 - Strategic Management and Marketing

Strategic Management and Marketing

Masters in Health Care Administration

MHA 655

Breyer State University
Instructor: Mark C. Barabas, BS in BA, DHA

SYLLABUS

COURSE OVERVIEW: The course will provide you with a comprehensive review of effective Management and Marketing strategies applicable to the non-profit and for-profit healthcare industry. You will discover "who" makes the majority of healthcare decisions and how these decisions are arrived at. What factor's influence where an individual seeks healthcare. You will study successful case examples of an individual organization's successes and determine what factors were pivotal to their success. Learn to divide the healthcare market into segments determined by different variables. The advertising influence will be reviewed. Gain insight to market research in the health care arena. Compare impulse purchasing decisions in healthcare with traditional methods of the influencing of these decisions. Critical success factors will be focused on in case studies. Learn how to revive stagnet marketing efforts. Discover the role successful event planning has and marketing and fundraising. Learn how professionals craft messages.

TIME FRAME: This is a four-semester hour course. This course is allotted 15 weeks of time. You must complete all of the requirements for the course successfully by the end of the 15 week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbook has arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successfully completion of this course, you will be awarded four semester hours of credit.

TEXTBOOKS: The following textbooks are required for this course.

Book 1: CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications, and Management. Alvin H. Reiss. Jossey-Bass, 2000: ISBN # 0787952419.

Book 2: Reaching Women: The Way to Go in Marketing Healthcare Services. Barbara Alpern Lehman. Authurs Choice Press, 2001: ISBN # 0595187242.

» Click Here to Enter

» Additional Student Resources at StudyTactics

GRADING: You will receive a letter grade for this course. Students must receive a minimum of a "C" grade to pass this course. You will be graded on:

1). Ability to follow completely the directions for completion of your Learning Portfolio.
2). Use of proper grammar.
3). Writing style, how clearly you convey the Theory of the text to working situations.
4). The quality of your analysis.
5). Your ability to show you can apply the knowledge gained in the workplace.

The grading scale for this course is as follows:

90-100%    = A
80-89%      = B
70-79%      = C
Below 70% = Fail

EXAMINATION: There is no examination for this course.

WRITTEN ASSIGNMENTS: Once your text books arrive, please begin reading the text. Your assignment for this course is to read, study and review the text books. All chapters are covered. You may proceed as rapidly or as paced as you desire. As you read the texts, you may certainly want to underline or highlight important concepts, theories, modalities, etc. You may take your own notes, although note taking is not a requirement for this course. You will create a Learning Portfolio which will comprise a composite of a chapter analysis for each chapter in each one of your text books. The Learning Portfolio is due by the end of the tenth week in the course.

PRE-REQUISITES: MHA 500, and MHA 535

COURSE ACCELERATION: It is permissible for students to accelerate in this course. This is an individual choice that your instructor will honor.

INSTRUCTOR: The instructor for this course is Mark C. Barabas, CHE, BS in BA, DHA.

Current, CEO, Mercy Suburban Hospital , Mercy Health System
Former, Hospital COO
Former, Adjunct faculty @ Youngstown State University and Lebanon Valley College
Former, Chair of the Board for two national Health Care Organizations
Current, Editorial Board JONA's Healthcare, Law, Regulation and Ethics Journal and frequent contributor of published articles
Winner of the Graduate Literary Award from the University of Toronto Department of Healthcare Administration for 2001
Current and former member of numerous non-profit community organizations Board of Trustees
Hospital Accreditation Administrative Surveyor for the healthcare Facility Accreditation Program
See Breyer State website "Faculty" for more information

INSTRUCTOR AVAILABILITY: Upon registration, you will be given my email address. I am available periodically through email, so please email me any questions that may occur. That is why I am here. I will do everything to help you as much as possible. Please do not wait until the end of the class to try to get help. It will be too late. Anytime your grade falls below C, I will try to contact you about it. If I do not, please do not hesitate to contact me through email.

COURSE OBJECTIVES: Upon completion of this course, you will be able to:

1). Learn to analyze high level case studies and apply their practical value to work experiences.
2). Review successful marketing strategies.
3). Determine why marketing directly to women drives the utilization of healthcare services.
4). Study market segments in healthcare and determine best use marketing techniques.
5). Understand the role advertising plays in healthcare marketing.
6). Discuss "impulse purchasing" decisions.
7). Learn revival strategies for stalled marketing efforts.
8). Study the role successful special event play in marketing.
9). Gain a basic understanding of Fundraising strategies which have universal application.
10). Learn engagement strategies for getting your Board of Directors involved in projects.
11). Determine how to gain grassroots involvement of key individuals for marketing objectives.
12). Learn how to identify target markets for healthcare services.
13). Review motivators that affect buying decisions.
14). Analyze the effectiveness of marketing illustration.
15). Determine the role that health and futures play in marketing.

INFORMATION: If you have any questions regarding this program, you may address them to admassistant@breyerstate.com . An administrative faculty member will respond to all questions.

Apply Pay Online Refund Policy

Payment Plan Email for Info Register for a Course