Foundations of Marketing

Bachelors Degree in Marketing Management

MKT 120

Breyer State University

Instructor: Tom Sacco , MBA, BBA

SYLLABUS

COURSE OVERVIEW: Welcome to the Bachelor's degree program in Marketing Management offered by Breyer State University. You have made a wise decision to pursue study and acquire the knowledge and skills needed to practice in this growing management specialty. This area of specialty practice is growing all the time and many are using their skills to practice full or part time in this area of marketing. This practice specialty grows more important each day and many graduates of our program will have opportunities to acquire positions in marketing management. Obtaining the credential from a quality program is essential to capitalize on this career opportunity. You have made an excellent choice for your continuing education and skill attainment. I am sure you will be pleased with our degree program's course of study.

TIME FRAME: This comprehensive college-based course is developed to provide learners with an understanding of the principles and foundations of marketing and marketing management. A high school diploma is required for admission to this course of study. This course is a foundational course in the degree curriculum. This course is designed to be self-paced. Five (5) semester hours of college credits are awarded upon successful completion.

TEXTBOOKS: The required textbook for this course is:

Book 1: Marketing Frontiers: Concepts and Tools, 1E. Dana-Nicoleta Lascu, PhD & Kenneth E. Clow, PhD. Atomic Dog.

Full ordering information for the hard copy and online version of this book is provided upon enrollment in this course.

TAKING EXAMS: Examinations are taken online via the Breyer State University website. Once you have registered for this program, you will receive instructions on accessing and taking the examinations. There are two (2) examinations for this course, a midterm exam and a final exam.

GETTING STARTED: As soon as you receive your textbook for the course; you may begin your course of study. Below is the program course outline. Be sure to review it as you progress through the course. Once you have registered for the course, your instructor will send to you a letter of introduction with more explanations and the course assignments.

GRADING: You will receive a letter grade, based on your over all score achievement. The grading scale is as follows:

90-100%    = A
80-89%      = B
70-79%      = C
60-69%      = D
Below 60% = Fail

COURSE OBJECTIVES: Upon completion of this course you will be able to:

1). Define and discuss the foundational principals of marketing management.
2). Discuss the economy and environment of current day marketing initiatives.
3). Define and understand principles related to consumer and business behaviors.
4). Understand basic principles and concepts of marketing research.
5). Define and discuss major theoretical foundations of marketing management.
6). Apply learned theories for effective marketing communications. 7).Discuss and apply strategies for effective advertising and selling.
8). Construct a marketing plan.
9). Learn to evaluate a constructed marketing plan.

COURSE CONTENT:

1). Marketing in the Twenty-First Century Economy.
2). The Environment of Marketing in the Twenty-First Century.
3). Marketing Ethics, Regulations, and Social Responsibility.
4). Consumer Behavior.
5). Business-to-Business Behavior.
6). Marketing Segmentation.
7). Marketing Research.
8). Product Strategies.
9). Services Marketing.
10). Distribution Strategies.
11). Retailing Strategies.
12). Pricing Strategies.
13). Integrated Marketing Communications.
14). Advertising, Sponsorships and Public Relations.
15). Sales and Trade Promotions.
16). Personal Selling, Databases, and Direct Marketing.
17). International Marketing.
18). Internet Marketing.
19). The Marketing Plan.
20). Careers in Marketing.

INSTRUCTOR CONTACT: There have many avenues of access to me. You may contact me anytime you have questions, would like clarification, etc. Your interaction with me is one-on-one and this is highly beneficial as you proceed through the course. Upon official enrollment, you are provided full contact information.

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