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Bachelors Degree in Marketing Management

MKT 380

Breyer State University

Instructor: Lynn Szostek

SYLLABUS

COURSE OVERVIEW: Welcome to the Bachelor's degree program in Marketing Management offered by Breyer State University. You have made a wise decision to pursue study and acquire the knowledge and skills needed to practice in this growing management specialty. This area of specialty practice is growing all the time and many are using their skills to practice full or part time in this area of marketing. This practice specialty grows more important each day and many graduates of our program will have opportunities to acquire positions in marketing management. Obtaining the credential from a quality program is essential to capitalize on this career opportunity. You have made an excellent choice for your continuing education and skill attainment. I am sure you will be pleased with our degree program's course of study.

TIME FRAME: This comprehensive college-based course is developed to provide learners with an understanding of the principles and foundations of marketing and marketing management. A high school diploma is required for admission to this course of study. This course is a foundational course in the degree curriculum. This course is designed to be self-paced. Five (5) semester hours of college credits are awarded upon successful completion.

TEXTBOOKS: The required textbook for this course is:

Book 1: Law, Business and Society, 7e. Tony McAdams, Nancy Nescund, & Kristofer Nescund. The McGraw-Hill/Irwin Series. ISBN # 73048100.

You can either use your local bookstore or one of these online website to make your purchase.

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TAKING EXAMS: Examinations are taken online via the Breyer State University website. Once you have registered for this program, you will receive instructions on accessing and taking the examinations. There are two (2) examinations for this course, a midterm exam and a final exam.

GETTING STARTED: As soon as you receive your textbook for the course; you may begin your course of study. Below is the program course outline. Be sure to review it as you progress through the course. Once you have registered for the course, your instructor will send to you a letter of introduction with more explanations and the course assignments.

GRADING: You will receive a letter grade, based on your over all score achievement. The grading scale is as follows:

90-100%    = A
80-89%      = B
70-79%      = C
60-69%      = D
Below 60% = Fail

COURSE OBJECTIVES: Upon completion of this course you will be able to:

1). Understand capitalism and other forms of government.
2). Apply ethics theories and practice.
3). Review corporate policy and responsibilities.
4). Understand the principles of the American legal system.
5). Review trade regulation and anti-trust laws.
6). Understand employer-employee rights.
7). Overview business and selected social issues.

COURSE CONTENT:

Chp 1 - Capitalism and the Role of Government.
Chp 2 - Business Ethics.
Chp 3 - The Corporation and Public Policy.
Chp 4 - The American Legal System.
Chp 5 - Constitutional Law and the Bill of Rights.
Chp 6 - International Ethics and Law.
Chp 7 - Government Regulation of Business.
Chp 8 - Administrative Agencies and the Regulatory Process.
Chp 9 - Business Organizations and Securities Regulation.
Chp 10 - Antitrust Law - Monopolies and Mergers.
Chp 11 - Antitrust Law - Restraints of Trade.
Chp 12 - Employment Law I - Employee Rights.
Chp 13 - Employment Law II - Discrimination.
Chp 14 - Employment Law III - Labor Management Relations.
Chp 15 - Consumer Protection.
Chp 16 - Product Liability.
Chp 17 - Environmental Protection.
Chp 18 - Internet Law & Ethics.

INSTRUCTOR CONTACT: There have many avenues of access to me. You may contact me anytime you have questions, would like clarification, etc. Your interaction with me is one-on-one and this is highly beneficial as you proceed through the course. Upon official enrollment, you are provided full contact information.

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