International Marketing

Bachelors Degree in Marketing Management

MKT 430

Breyer State University

Instructor: Gerald Evans, PhD, MBA, BS

SYLLABUS

COURSE OVERVIEW: Welcome to the Bachelor's degree program in Marketing Management offered by Breyer State University. You have made a wise decision to pursue study and acquire the knowledge and skills needed to practice in this growing management specialty. This area of specialty practice is growing all the time and many are using their skills to practice full or part time in this area of marketing. This practice specialty grows more important each day and many graduates of our program will have opportunities to acquire positions in marketing management. Obtaining the credential from a quality program is essential to capitalize on this career opportunity. You have made an excellent choice for your continuing education and skill attainment. I am sure you will be pleased with our degree program's course of study.

TIME FRAME: This comprehensive college-based course is developed to provide learners with an understanding of the principles and foundations of marketing and marketing management. A high school diploma is required for admission to this course of study. This course is a foundational course in the degree curriculum. This course is designed to be self-paced. Five (5) semester hours of college credits are awarded upon successful completion.

TEXTBOOKS: The required textbook for this course is:

Book 1: International Marketing, 2E. Dana-Nicoleta Lascu, PhD. Atomic Dog.

Full ordering information for the hard copy and online version of this book is provided upon enrollment in this course.

TAKING EXAMS: Examinations are taken online via the Breyer State University website. Once you have registered for this program, you will receive instructions on accessing and taking the examinations. There are two (2) examinations for this course, a midterm exam and a final exam.

GETTING STARTED: As soon as you receive your textbook for the course; you may begin your course of study. Below is the program course outline. Be sure to review it as you progress through the course. Once you have registered for the course, your instructor will send to you a letter of introduction with more explanations and the course assignments.

GRADING: You will receive a letter grade, based on your over all score achievement. The grading scale is as follows:

90-100%    = A
80-89%      = B
70-79%      = C
60-69%      = D
Below 60% = Fail

COURSE OBJECTIVES: Upon completion of this course you will be able to:

1). Define international marketing and identify drivers that direct firms toward international markets.
2). Provide an overview of the world economic environment and different perspectives on economic development.
3). Identify barriers imposed on international trade and government efforts to promote economic development and trade.
4). Provide an overview of determinants of regional economic and political integration.
5). Identify how culture affects marketing practices around the world.
6). Define international marketing research and understand its immense scope.
7). Identify rationale for adapting a target marketing strategy in international markets.
8). Evaluate the stages of the international product life cycle.
9). Identify the different facilitators of international distribution and logistics.
10). Provide an overview and description of the general merchandise retailing category.
11). Describe the international promotional mix and communication process.
12). Provide an overview of international publicity and the different public relations activities that influence it.
13). Identify pricing-related challenges facing international firms.
14). Identify the factors in a firms' environment hat determine the organizational design best suited for international operations.

COURSE CONTENT:

Chp 1 - Scope, Concepts & Drivers of International Marketing.
Chp 2 - An Overview of the International Marketing Environment.
Chp 3 - International Trade: Barriers & Facilitators.
Chp 4 - Regional Economics & Political Integration.
Chp 5 - Cultural Influences on International Marketing.
Chp 6 - International Marketing Research: Practices & Challenges.
Chp 7 - International Marketing Segmentation, Targeting & Positioning.
Chp 8 - The International Marketing Plan & Entry Mode Selection.
Chp 9 - Products & Services: Branding Decisions in International Markets.
Chp 10 - International Product & Service Strategies.
Chp 11 - Managing International Distribution Operations & Logistics.
Chp 12 - International Retailing.
Chp 13 - The International Promotional Mix & Advertising Strategy.
Chp 14 - International Publicity, Public Relations, and Sales Promotion Strategy.
Chp 15 - International Personal Selling & Personnel Management.
Chp 16 - International Pricing Strategy.
Chp 17 - Organizing & Controlling International Marketing Operations & Developing an International Marketing Plan.

INSTRUCTOR CONTACT: There have many avenues of access to me. You may contact me anytime you have questions, would like clarification, etc. Your interaction with me is one-on-one and this is highly beneficial as you proceed through the course. Upon official enrollment, you are provided full contact information.

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