Marketing Research

Bachelors Degree in Marketing Management

MKT 460

Breyer State University

Instructor: Gerald Evans, PhD, MBA, BS

SYLLABUS

COURSE OVERVIEW: This is a course in the study of Marketing. The course introduces you to an overview of the marketing process emphasizing the formulation of an effective marketing mix. Topics include consumer behavior, product planning, selecting channels of distribution, effective promotion and pricing strategies, marketing research, and marketing segmentation.

The course is designed to help you develop skills many employers are demanding of the workforce. These skills include written and oral communication, applying technology, decision making, working in teams, critical and creative thinking, responsibility, and maturity.

The course will involve you in several learning techniques to include reading, writing, lecture, Internet, and group and individual assignments. You will be involved in class discussions as well as group projects inside and outside the classroom. Achieving an understanding of marketing and the skills needed in the workforce of tomorrow require that you want to learn and be willing to put forth considerable effort.

TIMEFRAME: This comprehensive college-based course is developed to provide learners with an understanding of the principles and foundations of marketing and marketing management. A high school diploma is required for admission to this course of study. This course is a foundational course in the degree curriculum. This course is designed to be self-paced. 25 semester hours of college credits are awarded upon successful completion.

TEXTBOOK: There is one (1) required textbook for the course.

Book 1: Marketing. Pride & Ferrell. Houghton Mifflin 2000e edition, 2000: ISBN # 0618095950.

	» Click Here to Enter
» Additional Student Resources at StudyTactics

GRADING: You will receive a letter grade, based on your over all score achievement. The grading scale is as follows:

90-100%    = A
80-89%      = B
70-79%      = C
60-69%      = D
Below 60% = Fail

Assignments: will determine 25% of your final grade. You will be responsible for submitting Assignments during the course of the semester.

Class Project: A class project will determine 25% of your final grade. You will be responsible for completing research of an advertising campaign and presenting it. The project will be evaluated on accuracy in content, understanding, creativity, and application.

Examinations: During the course of the semester, there will be a Mid-Term and Final Examination which will determine 50% of the student's final grade. Exams will be essay, multiple-choice, and true-false type questions.

Schedule of Meetings, Readings, Preparations, Exams, Articles, ETC: Can be found in the assignment section of the classroom.

Instructional Methods: The purpose of this class is to provide you with an understanding of the essential elements of Marketing business policy, planning, and management concepts & strategies in the business environment. Thus your analysis of reading assignments, class discussion, simulation, presentations and research completed are the primary instructional methods and your participatory activities.

COURSE CONTENT:

1). Behavior The social and economic roles of advertising.
2). The influence of direct and indirect controls over advertising.
3). The organization of the advertising industry.
4). The use of modern planning techniques to formulate the advertising campaign.
5). The creation of advertising messages.
6). The ability of various media to research target markets.

COURSE OBJECTIVES: Upon successful completion of the course, you will be able to:

1). Understand the role and contribution of marketing in contemporary society.
2). Understand how the marketing function operates in both profit and non-profit organizations.
3). Become a better-informed consumer.
4). Make decisions both individually and as a team member.
5). Become aware of career opportunities in marketing.
6). Prepare for advanced study in marketing.
7). Enhance their written and oral communication skills.
8). Effectively interact with others in groups.

Apply	Pay Online	Refund Policy
Payment Plan	Email for Info	Register for a Course