Marketing Management Certificate Program

MMC 416

Marketing Management

Instructor: Craig A. Pitts, MBA

SYLLABUS

TEXTBOOK: There is one textbook required:

Book 1: Marketing. Second edition. By Robert D. Hisrich, Ph.D. Barron's Business Library: 2000. ISBN 0-7641-1404-2

Ordering Information: You may order this book from any source that you wish. Many of the major bookstores throughout the country either stock or will special order this book for you.

You can also order this book online at:

Borders books at:
http://www.borders.com

Amazon.com at:
http://www.amazon.com

Barnes & Noble at:
http://www.bn.com

This course focuses on a broad overview of the principles of marketing. The materials for this course are drawn from all chapters of the book.

COURSE CONTENT:
1). Role of Marketing
2). External Marketing Environment
3). Marketing Planning
4). Market Research
5). Target Marketing
6). Consumer Markets
7). Consumer Behavior
8). Industrial Markets
9). International Marketing
10). Product Management
11). Pricing
12). Distribution
13). Personal Selling

COURSE OBJECTIVES: After completing this course, you will:
1). Know the meaning of important marketing terminology.
2). Understand the role of marketing within the overall organization.
3). Understand how the external environment affects marketing decisions and results.
4). Know the steps for identifying and targeting different markets.
5). Understand sales forecasting techniques.
6). Be able to identify sources for marketing research data.
7). Understand the steps & psychology of buying decisions.
8). Know key terminology in International Marketing.
9). Understand the product development process.
10). Be able to identify opportunities for product promotion.

COURSE PROGRESSION: The course begins on the date of student enrollment. You have 90 days to complete this course. Extensions are rarely granted, and then, only for extreme emergencies or active military duty. If you do not complete the course within the 90-day time frame receive an "incomplete/withdrawal" and would have to re-register and pay tuition again if they desire to complete it.

This is a self-paced course. You may proceed at the pace that is right for you. It is acceptable to accelerate in this course and complete it in less than 90 days.

As you progress through the course, always feel free to contact me to discuss issues, questions, etc. related to the course. I am there to be a mentor to you as you proceed with learning.

INSTRUCTOR CONTACT: You may contact me via email at any time. You may also request to have a meeting in a chat room with me. Please make such requests directly to me, I will then set the date and time for the chat room meeting. I will answer your emails within 48 hours of receipt.

EXAMS: There is only one examination for this certificate program. The examination may be taken upon successful completion of all of the assignments for Courses I, II, and III in this certificate program. Assignments are graded on a Pass/Fail basis. The final examination is open book, and you have five days to complete it. I will give you full instructions on accessing and taking the exam as you progress in the certificate program. The final examination covers the materials from all three courses in the certificate program. The final examination consists of objective type questions. The grade scale for the final examination is provided above.

ASSIGNMENTS: All of the assignments for this course are detailed in the classroom. Go back to the classroom page and click on "assignments."

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