Certificate Program

NOC 450 - Fundraising for Nonprofit Organizations

SYLLABUS

TEXTBOOK:

Book 1: Building A Strong Foundation. Richard L. Edwards and Elizabeth A. S. Benefield, with Jeffrey A. Edwards and John A. Yankey. NASW Press: 1997.

Ordering Information: You may order this book from any source that you wish. Many of the major bookstores throughout the country either stock or will special order this book for you.

You can also order this book online at:

Borders books at:
http://www.borders.com

Amazon.com at:
http://www.amazon.com

Barnes & Noble at:
http://www.bn.com

This course focuses on providing the student with a framework of basic knowledge regarding the non-profit sector including how to start and operate one of your own.

COURSE CONTENT:

1). Motivators for Giving
2). Donor-Organization Relations
3). Demographic Trends
4). The Donor Bill of Rights
5).Keys to Successful Fundraising
6). Cultivation
7). Prospect Management
8). Fundraising Campaigns
9). Case Statements
10). The Gift Pyramid
11). The Annual Fund
12). Direct Mail Solicitations
13). Major Gifts
14). Drafting Funding Proposals
15). Thanking Donors
16). Planned Giving
17). Individual Prospect Research
18). Corporate Research
19). Gifts-In-Kind
20). Foundations
21). Special Events
22). Cause-Related Marketing
23). Nonprofit/Corporate Partnerships
24). Fundraising Essentials

COURSE OBJECTIVES: Upon completion of this course, you will be able to:

1). Have an understanding as to what motivates people to give to nonprofit organizations.
2). Understand donor-organization relations.
3). Know how to effectively manage and cultivate prospects.
4). Know how to launch a successful fundraising campaign
5). Know and understand the different types of Annual Fund appeals.
6). Know how to successfully secure Major Gifts.
7). Know how to establish a Planned Giving program.
8). Understand what individual prospect and corporate research entails.
9). Know the different types of foundations that exist.
10). Know how to organize and run a special event.
11). Know and understand the importance of cause-related marketing.

COURSE PROGRESSION: The course begins on the date of student enrollment. You have 90 days to complete this course. Extensions are rarely granted, and then, only for extreme emergencies or active military duty. If you do not complete the course within the 90 day time frame receive an “incomplete/withdrawal” and would have to re-register and pay tuition again if you desire to complete it.

This is a self-paced course. You may proceed at the pace that is right for you. It is acceptable to accelerate in this course and complete it in less than 90 days.

As you progress through the course, always feel free to contact your instructor to discuss issues, questions, etc related to the course. Your instructor is there to be a mentor to you as you proceed with learning.

INSTRUCTOR CONTACT: You may contact me via email at any time. You may also request to have a meeting in a chat room with me. Please make such requests directly to me, I will then set the date and time for the chat room meeting. I will answer your emails within 48 hours of receipt.

EXAMS: There is only one examination for this certificate program. The examination may be taken upon successful completion of all of the assignments for Courses I, II, and III in this certificate program. Assignments are graded on a Pass/Fail basis. The final examination is open book, and you have three days to complete it. I will give you full instructions on accessing and taking the exam as you progress in the certificate program. The final examination covers the materials from all three courses in the certificate program. The final examination consists of objective type questions. The grade scale for the final examination is provided above.

ASSIGNMENTS: All of the assignments for this course are detailed in the classroom. Go back to the classroom page and click on “assignments.”

QUESTIONS: If you have any questions about the course please e-mail me at the address provided or contact Breyer State at adm@breyerstate.com

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