Craig Pitts, MBA

 

Objective:

To obtain a Marketing position which will allow me to utilize past experience and continue expanding knowledge and skills

Employment:

Cross Country Seminars - Nashville , TN

Sales and Marketing Manager - June 2000 - Present

Cross Country Seminars is one of the countries largest providers of continuing education for healthcare licensees.

Responsibilities include:

Manage Direct Mail process, Direct Trade Show participation, Edit course Brochures and Create Advertising copy, Direct E-Marketing efforts, Manage the scheduling of over 5,000 seminars a year, Increased average registrations per seminar from 29 in 2003 to 33.7 in 2004, Increased Direct mail return percentage by 12% in 2004.

Stinger Industries, LLC - Murfreesboro, TN

Director of Sales & Marketing - July 1998 - January 2000

Stinger Industries is a manufacturer of Mobile Computer Workstations.

Marketing responsibilities included:

Designed and placed advertisements, Developed sales brochures and direct mail pieces, Selected Trade Shows and coordinated participation, Coordinated web site development, Pursued relationships with computer manufacturers, Participated in development of new products,

Sales Responsibilities included:

Managed Inside Sales team, Developed a network of value added resellers, Established pricing and reseller discount structure, Conducted sales training for reseller representatives, Made presentations at medical facilities

 

Arbon Equipment Corporation - Nashville, TN

New Equipment Sales Representative, July 1995 - June 1998

Responsibilities:

Sale of material handling and industrial safety equipment within Middle Tennessee, Product demonstrations, Conference room presentations, Facility site surveys

Zellerbach Paper Company - Nashville , TN

Branch Manager - June 1993 - July 1995

Responsibilities:

Managed fine paper distribution branch with over one million dollars in annual sales, Sales management of two outside and two inside sales representatives, Directed marketing efforts within Middle Tennessee, Coordinated logistics and warehouse activities, Increased profit margins from 20% to 26% and annual sales from $900,000 to $1,400,000

Sales Supervisor - May 1991 - June 1993

Responsibilities:

Trained and supervised new representatives in the areas of product knowledge, cold calling, need analysis, presentations, and closing, Sales of reprographic equipment within a designated territory, Developed proposal booklets for individual products

Ozalid Corporation - Nashville, TN

Sales Representative - July 1988 - April 1991

Responsibilities:

Direct sales of engineering reprographic equipment throughout Tennessee, Alabama, and Arkansas, Dealer sales throughout the territory, Trained dealer sales representatives, Provided field sales support for dealers

Education:

Breyer State University
Masters of Business Administration - 2002

Computer Skills:

Microsoft Word/Excel
Word Perfect
Microsoft Access
Microsoft Power Point
ACT!
Corel
Outlook
Photo Impact